OUR CORE 8 disciplines for Internet Marketing Management
We will give you a brief overview of each and WHY we do it with an Action Plan…
#1 Social Media Marketing (SMM)
The new buzz of the marketing community and still gets ‘pooh poohed’ from the old-schoolers who think Twitter doesn’t work! Ignore them for they know not what they say. Social media marketing is a massive topic, so we focus on the TOP 4 social networking platforms: Facebook, Twitter, LinkedIn, and YouTube. And a few key strategies: developing a style, your BRAND, and how to convert your social traffic, slowly & loyally. Quantifying the impact of Social Media on your bottom line is difficult when one bases it on TIME but the real impact is ‘Branding’ a long-term way to interact with your customers and potential customers. Your social media strategy must look unlike a traditional communication strategy. It’s not an enforced strategy – full of campaigns, ‘push’ models, selling, restricting and mobilizing people – but a nurturing one, providing the platform and then support, to engage and interact.
#2 Email Marketing
We feel that this will never go away. Email can be tough and unforgiving compared to other online mediums (once you hit send, your message is committed to the outbox, never to be undone – except through the use of the apologetic “I screwed up” follow-up email. Instead we do drip email campaigns – which can make the difference between an actively engaged audience and a legion of prospects who have forgotten what you do. A drip email campaign is a series of emails that are designed to guide your prospects closer to your conversation goal, not slamming spamming them with threatening emails or fear messages like ‘you have just 2 more days to respond otherwise our offer will close! ‘
#3 Lead Generation
Yes we are certain you may have heard this “THE MONEY is in the LIST!!!” How do you do email marketing if you have no one to email? That’s where lead generation comes in. We focus methods for growing your email lists through several platforms by sharing information, giving it away for FREE, asking for permission, and other strategies you know like Landing Pages and Opt-ins.
#4 Organic search (SEO) Search Engine Optimization
Organic Search engine optimization is broken into three basic activities 1) Search engine friendly websites 2) Unique & relevant content (or SEO content) 3) Link building. And in order for SEO expectations to be met, they have to be realistic–since SEO is not magic. In reality, just like any service, the impression that the client is left with is mainly dependent upon meeting of expectations (or the lack there of). Here we cover some of the techniques that we’ve used to be successful at managing organic search and building a natural ecosystem that encourages link building success.
#5 Conversion rate optimization
Think of 5 lanes of traffic driving across a bridge. This is your inbound traffic (often paid for) wanting to cross boundaries just to reach you. If your intended destination page or landing page isn’t optimized for their specific needs, you may as well knock 2 lanes out of the bridge and let the cars fall into the river. CRO is all about making sure the other side of the bridge leads to ‘optimizeville’, where there’s only one thing to do and it’s really obvious how to do it. And what we mean by that is focus on one thing not a JC Penny year end sale!
#6 Analytics
Information is power: you need to know which pages on your site are popular and track your visitors all the way from arriving at your site, where they go, how long they stay to clicking ‘Buy’. Analytics for most of us is boring, unless you get off on technical statistics or the addiction to getting it right that is. Analytics contain so much hidden awesomeness and amusements, that when you get it hooked up everything else becomes much easier. We use the BIG 3: Google, MSN, & Yahoo.
#7 Content marketing
Content is king! or QUEEN depends who writes. Content is the ‘Holy Grail’ it is the start, middle, and end of your online marketing story and is critical to virtually everything you do. Get blogging, like everything else you spent time on, to have a specific business function like blogging or content writing, this will significantly contribute to companies bottom line. The key is to be regular (weekly not monthly) and relevant to your industry, your topic and the aim is to have people return on a regular basis or subscribing to your blog because they just love your information. And when that happens they may even share your information.
#8 Paid search marketing (pay-per-click or PPC)
Pay-Per-Click campaign management services by people who know what they are doing. We manage your campaign as if we are spending our own money. PPC is the fastest way to get instant traffic to your site and WE like that! However, it’s hard to do well. The majority of Google’s AdWords users go bust on their free $100 voucher with nothing but a WTF!!! Print advertising has been the mainstay of marketing of business, large and small, for over a century. Maybe an ad in a local paper or the Yellow Pages, costs hundreds, thousands of dollars, and understanding HOW to write an effective, grab their attention, and get them to buy ad will always be a test of time and dollars to get it right and reach your customers. ONE print ad needs to be exposed several times to grab anyone’s interest, EXPOSURE EXPOSURE EXPOSURE at least 7 times! Pay-per-click solves these problems. First, your ad appears when, and only when, a web user types in a word or phrase that’s relevant to your product or service. Second, you can change (split test) the ad as much as you like, and run alternatives alongside each other to rest which generates the most profit. Third, you only pay when the user actually clicks, if you get no clicks, you pay nothing.
